The design, materials and general format of a label are characteristics that influence the consumer’s decision when choosing a product.
In more than 75% of cases, the customer makes the decision to purchase a product based on its packaging and labeling.
For this reason, at IPE we study the most appropriate way to correctly transfer the image and quality of your product through printing.
Our IPE Ideas Laboratory is a work methodology designed to offer the latest developments in our sector, materials, inks, printing processes, etc… in order to develop new products as well as tailor-made projects.
An initiative aimed at promoting joint work from the initial moment of creating the label design.
The result is innovation and exclusivity by combining all the knowledge of both the designer, the end customer and the printer.