Villa Conchi Case Study: Restyling of a label

Considering a restyling or redesign of a label means maintaining the foundations of the product image by updating and improving its aesthetics.

This was the challenge posed by Cavas Villa Conchi: Improving the design of the label that then had accompanied the image of the four varieties of Cava Villa Conchi, taking the original label as a reference.

The main objective was to convey an elegant style. Thanks to the combination of different printing techniques, Microstamping, High Relief 3D + Flat Stamping, it was possible to create a label with all kinds of details that faithfully represents the quality of this premium cava.

The label summarizes an impressive technical achievement, using different technologies of each one of them after a specific objective, each of them seeking a specific objective (to give volume, highlight details, etc.).

The result: A new label that maintains the image of the previous one but that has led to a significant change in the image and perception of the product by the consumer, resulting in a better promotion and sale of cava.