For yet another year, our work has been recognized with an award at the latest edition of the FINAT’19 prizes. In this edition, the label for the wine Abadia da Cova has received the top prize in its category, thus recognizing the level of quality in the printing of this label. The award-winning label is [...]
.The sleeve-label made for Luna de Murviedro has been given an award in the annual international competition run by the International Federation of Self-Adhesive Label Manufacturers. . The sleeve made for Bodegas Murviedro has been given 2 awards IPE, Etiquetas & Sleeves, has been awarded for the sleeve-label made for Luna de Murviedro in the [...]
The labels made by IPE for Bodegas Martínez Alesanco’s ECO wine and for the top of the range cosmetics brand Natura Bissé, were awarded as "Highly-recommended' in the latest edition of these international awards. Once again, FINAT- International Federation of Self-Adhesive Label Manufacturers- has given two awards to the labels presented by IPE in [...]
Francesc Egea, CEO of IPE Etiquetas & Sleeves, has been named as Vice President of the FINAT (International Association of Self-Adhesive Label Manufacturers). The appointment took place on Berlin the 8th of June during the European Label Forum -FINAT’s annual meeting – and was announced by the FINAT’s new President. Francesc Egea replaces Chris Ellison [...]
A label made at IPE and designed by the studio Paga Disseny from Sant Sadurni d’Anoia, has been acknowledged on Packaging of the World, a website that gathers together the most interesting works in packaging on a world scale. The label is the one made for Silvaurum, the brand of extra virgin olive oil. This is a [...]
Once again this year, FINAT- International Federation of Self-Adhesive Label Manufacturers- has acknowledged our labels in the annual competition for the awards organised by this association. The label made by IPE for the whisky brand Hellfire, was finalist in the grand finale and acknowledged with a “High recommendation” for the innovative characteristics of the label as [...]
Once again, FINAT- International Federation of Self-Adhesive Label Manufacturers- has acknowledged our labels in the annual competition for the awards organised by this association. The label made by IPE for Viña Albali Verdejo Rueda wine was finalist in the grand finale and awarded with a “High recommendation” in the latest edition of the awards. The [...]
The FSC and PEFC stamps on the labels that IPE print guarantee that the paper used comes from sustainably managed forests. The fact that having a label supplier like IPE, Innovaciones Para Etiquetajes S.L., which has the FSC and PEFC certificates, means that we can transfer the guarantee and the commitment to the environment to [...]
Thinking about restyling or redesigning a label means maintaining the product’s base image while updating and improving its aesthetics. This was the challenge set down by Cavas Villa Conchi: To improve the design of the label that had accompanied the image of the four Cava Villa Conchi varieties, taking the original label as the reference. [...]
The importance of the label as part of product branding and the multiple combinations of materials, inks, papers, functions, etc... that create a label has meant that assessment in label printers plays a more and more significant role in the development of a communication and sales element for the product, such as the label. Label [...]
Last June, IPE was present at the event organised by the new FINAT European Label Forum. A congress that brings together over 300 label sector participants from Europe and the rest of the world. Different themes related to the label value chain were discussed during the event, with special emphasis on managing companies in this [...]
It gives us great pleasure to inform you that we have recently been awarded in the latest edition of the FINAT awards, prizes that are given by the international Federation of Self-Adhesive Label Manufacturers, during their annual competition. The label developed by IPE for Bodegas Capel and its Blanco Moscato Capel wine, was acknowledged and [...]
In the past years we have passed from the globalisation "boom" with the consequent increase of the demand that it entailed, to customization, to marketing strategies focused on adapting each product to each country, region, individual, etc. It is therefore a marketing strategy which is becoming more common among the food and beverage brands that [...]
The “Millennials” generation was born under the umbrella of economic growth, they are well-prepared consumers that do not settle for the basic, a generation born between 1980 and 1995 which currently represents one-third of the world's population. They are demanding consumers, "explorers" that want to know more about the product because they want to identify [...]
The good, if brief and simple, is twice as good. Embossing, shines, effects, etc., the variety of techniques and the possible combinations to apply on labels is increasingly wider, almost infinite, and that is why at IPE we focus our efforts on informing our clients that there is No limit when it comes to communicating [...]
CELLARS SPECIAL IPE, Innovaciones Para Etiquetaje presented at Enomaq under the concept "Sensations and Emotions on Labels" the latest applications for labels, specially outstanding new options aimed at providing unique effects through the combination of techniques, materials and inks. Thus, at the Enomaq Trade Fair we presented novelties such as the 3D High Embossing, a [...]
Volugraph is a special technique that confers a volume effect to all or part of the label. Applying this technique allows enhancing, by means of embossing, certain elements of the label creating a sense of volume. Thus, the metallised effect provides a shiny an enhanced result. Sensations and Emotions on labels: This technique allows [...]
We have already spoken on many occasions on our blog about the advantages of multi-page labels that allow us to incorporate additional information on the product. The Booklet label is a self-adhesive and foldable label with a double layer of material that offers a surface area that is 3 times greater in comparison to the [...]
In the summer we fancy cool things to fight the heat. Very often, the labels on some products, like drinks, are affected due to exposure to water or extremely cold conditions. The result? A “soaked” label, that deteriorates the product’s original image. Therefore, the solution is to use self-adhesive papers that are water resistant. These [...]
At IPE, Innovaciones Para Etiquetajes S.L., we continue working in different actions whose objective is to minimise the impact on the environment. The latest of these actions has been the important investment we have recently made in our production building where we have substituted the lighting we had to date for new lighting with LED’s. [...]
After the effort involved in starting up a new product, then comes the effort of deciding what the image of this product is going to be like in the market, a key decision upon which good part of its sales success depends. Given the importance of the label for the sales possibilities of a re-vamped [...]
Currently, digital technology allows us to offer high quality products in a more flexible and agile way. At IPE, Innovaciones Para Etiquetajes S.L, we invest in the latest technological advances in order to offer our clients a fast, efficient and economic service in the production of printing materials which, due to their features, require this [...]
We are pleased to inform you that we have recently been awarded, at the last edition of the "World Label Awards“, the sector’s worldwide awards, for the label developed for Bodegas Planas Albareda. This award means worldwide recognition of our technical printing standards and our label finishes. "World Label Awards" are the awards given by [...]
Who are my public? How can I reach them through labelling/packaging? New ways of thinking: Can I merge labelling and packaging in just one material? How can I take advantage of the label to differentiate and protect my product from the competition? Can I make my label ECOFRIENDLY? As there is a label for every [...]
“Friendly” labelling is one that provides the consumer with added value and seeks to satisfy all or most of the needs that consumers have when getting to know and buying a product, therefore improving consumer-product interaction. “Friendly” labelling is a powerful tool to provide the more detailed information that consumers demand and need about the [...]
At IPE, Innovaciones Para Etiquetajes S.L., we continuously incorporate new materials into our high quality labelling and sleeves manufacturing processes. We recently got "new members” in our family of materials. We take great pleasure in presenting some of them here: DOUBLE-SIDED METALLIC EFFECT MATERIALS: A very new material whose main feature is the golden metallic [...]
We are inaugurating a new section with brief advice about labelling and solutions in packaging. Some of the advice will be about printing formats, recommendations about materials, well, "technical advice". We will also publish advice focused on themes related to "graphic design for labels" and, lastly, we will talk about other more “marketing-like” themes aimed [...]
A while back we told you in this blog about a new norm that would be applied to bars and restaurants in Spain from the 1st of January 2014 regarding the obligation to present olive oil in bottles that are duly labelled, in non-refillable packaging or in one-use packaging. This has led to the new [...]
At IPE -Innovaciones Para Etiquetajes S.L.- we started up the IPE EcoConciencia programme 3 years ago, a programme based on a whole series of actions aimed at minimising the impact on the environment and to increase awareness about the importance of conserving our surroundings. There is now greater awareness about the need to protect and [...]
Fuente imagen: Barlow Doherty A design agency, was given a challenge: To develop a new image and label for a South African brand of wine, but in such a way that, through the label, the sensation of “being on holiday” was transmitted. In order to do so, the studio opted for a flashy, fresh and multicolour [...]
In the Gourmet products sector the packaging design, the materials, the label image, the texts... are key elements that explain the products and the arguments that justify the “premium” nature of the product. It is not only important to know what to say and how to say it, but also to capture this information in [...]
The marketing of experiences- also known as sensorial or experiential marketing – seeks to create bonds with the consumer through emotional concepts that humanise a brand. It is about reaching the "consumer’s heart" and creating a brand loyalty bond between the consumer and his/her relationship and experiences with the products. And nowadays it isn’t enough just to [...]
ARTIFICIAL VISION: WHAT IS IT? Artificial vision is a technology that allows us to control the entire label printing process and to determine whether they reach quality standards. HOW DOES IT WORK? Through the installation of a camera and control software to compare the labels with the reference label. 1).-PRINTING: Exhaustive comparison [...]
The media has recently published articles about IPE in which we explain the evolution of IPE, Innovaciones Para Etiquetajes S.L., during these more than 50 years dedicated to manufacturing quality adhesive labels, sleeves and other packaging materials. Here are some of the interviews: To see interview, click the image or here Interview published in DOSSIER [...]
For the Italian company Prati’s XL Anniversary the management of IPE INNOVACIONES PARA ETIQUETAJES S.L.- represented by LLuís Egea (Managing Director) and Francesc Egea (Assistant Manager) had the pleasure of being able to participate in the well-known Italian company’s celebrations that were recently organised in Label Expo 2013. Therefore, IPE INNOVACIONES PARA ETIQUETAJES joins in the greetings offered by all [...]
There are products that deserve to shine and stand out, for their quality, for their careful image, for their recognition, for their prestige..... For a product like that and for a label in line with the exclusive image it wants to transmit we have an innovative metallised golden material for both the front and the [...]
We will soon be setting up the "Laboratory of Ideas" competition, an event aimed at young designers who are currently studying graphic design/audio-visual communication. The competitors must present a graphic proposal that defines the "Laboratory of Ideas" concept. What is the Laboratory of Ideas?: This is a work methodology aimed at encouraging joint work between customer-designer [...]
Some time ago in this blog we informed you about our Laboratory of Ideas, a work methodology aimed at offering the latest developments in our sector; materials, inks, printing processes, etc.. so as to develop new products and customised projects. With the intention of explaining how this work methodology works, we leave you with an example [...]
Once again, FINAT- International Federation of Self- Adhesive Label Manufacturers- has given 4 top recommendations to our labels in the annual awards competition organised by this association. The labels have stood out for their technical levels of printing as well as for their communication capacity with the end client. All of them represent a wide range [...]
Since last June IPE- Innovaciones Para Etiquetajes S.L, has a profile on Twitter. In this way, and with the aim of creating new communication channels with our client and collaborators, we have started out on a new venture in the social networks. We have started with our profile on Twitter @IPE_Etiquetas, where we will comment on news, articles [...]
Sharing hopes and new projects! During our time as a leading company in our sector we have come across all types of demands and, to date, we have always been able to offer a solution to our clients’ labelling needs, no matter how specific or peculiar they may be. But in our commitment to go [...]
Piracy and falsification of products, especially in the cosmetics industry (creams, perfumes, etc..) but also in food and drink products, is a reality that many manufacturers have to face up to. According to a survey carried out some time ago by ANDEMA*, 17% of companies in the Drinks sector have had some type of brand [...]
Description of “label”(according to the dictionary): Brand, sign or tag placed on an object or on merchandise for its identification, evaluation, classification, etc. Up to this point the definition, however, we all know that a label, sleeve or any other type of packaging is much more than just an element to identify a product. The label [...]
At IPE-Innovaciones Para Etiquetajes S.L.- we believe that there are no limits nowadays on how to communicate and transmit a product’s singularities through its labelling. The label must meet its goals from the design and image point of views as well as from the functional point of view, and just one thing is needed: good [...]
With a clear vocation to offering our clients a fast service, we now offer them a Graphic Re-design service that includes tasks likes solving small problems with the label graphics or giving advice about their composition and design, amongst others. Likewise, we offer the possibility of directly contacting the client’s designer in order to clear [...]
At IPE-Innovaciones Para Etiquetajes S.L.- we are aware of the impact our activity could have on the environment and for that very reason we set up the IPE EcoConciencia (IPE EcoAwareness) programme over 3 years ago, a programme based on an entire series of steps to be taken in order to minimise the impact on [...]
New materials have many applications but, above all, they offer many advantages - becoming finer and lighter all the time-that are available for the creation of labels. At IPE-Innovaciones Para Etiquetajes S.L.- we have a new range of lighter and finer 20g/m2 materials that bring many advantages from the efficiency, cost and environmental commitment point of view and, [...]
At IPE-Innovaciones Para Etiquetajes, S.L.- we are very pleased about the great interest shown in our new labels grouped under the collection called "Sensations and Emotions on the labels". At present, the value of label design is of the utmost importance for the viniculture sector as it is an element that has a direct influence on [...]
Once again FINAT, the international federation of self-adhesive label manufacturers, has awarded an acknowledgement to IPE Innovaciones Para Etiquetajes at the annual contest organised by this association. Out of this year's 325 contestants only some of the works reached the great final and were designated "High Recommendations" as a result of their innovation, printing excellence [...]
SleeveDirect which is a division of IPE Innovaciones Para Etiquetajes, S.L specialized in printing SLEEVE shrinckable labels has set-up a new website designed to make known all the applications, the latest news and services related to this type of label. SleeveDirect's site on the network has an improved design to make navigation and the search [...]
Booklet labels have many applications and IPE Innovaciones Para Etiquetajes, S.L. would like to show you all the options that these type of labels offer: Phytosanitary: - Compliance of legal requirements on product information. - Instructions for use. - Directions. Pharmacy: - The information is attached to the product. Cosmetics: - Perfect for small containers [...]
For yet another year, IPE Innovaciones Para Etiquetajes, S.L, has receiveved the prize for the best printed label, at the 61st eddition of the Yearly Graphic Arts Contest, organised by the Association of Graphic Arts Industry of Catalonia. The label awarded “Flor de Vetus” is a delicate lable for white wine which is has been [...]
The 1st Art&Label seminar, organized by IPE Innovaciones Para Etiquetajes, S.L. was held the 1st of June in Barcelona and had the aim of gathering the main packaging design agencies in Spain to acquaint them with latest trends in materials and technology. In this first edition, the theme of the Seminar was aimed at creating [...]
This year IPE Innovaciones Para Etiquetajes, S.L celebrates its 50th anniversary, an occasion which allows reviewing the long path which has allowed the company to be acknowledged, both national and internationally, as a company of reference in the sector of graphic arts. IPE Innovaciones Para etiquetajes, S.L opened in 1962 when it started manufacturing adhesive [...]
IPE Innovaciones Para Etiquetajes, S.L believes that the future of Labels and Packaging lies in creating emotions through the the senses. When designing a label, the composition, materials, textures, shines and shapes are elements that must support each other to form a coherent and aesthetic whole capable of creating emotions. The combination of materials, design [...]
IPE Innovaciones Para Etiquetajes, S.L is part of the 15% of the Family Run Businesses that survive to the third generation. This continuity is mainly due to the synergy between Francisco Egea Gorina, founder and owner and his son Lluís Egea i Coma, to start new businesses, manage the company and create commitment to the [...]
At IPE INNOVACIONES PARA ETIQUETAJES, S.L, we believe that preserving and improving the environment, besides from a priority, is is the best future guarantee. That is why the programme IPE EcoConcience has seen the light, with which we whish to encourage awareness and involve our employees, suppliers and clients with actions that contribute to a [...]
The range of “Adaptable Labels” by IPE Innovaciones Para Etiquetajes, S.L offers several special applications for labels adapted to the container’s functionality, design and material. Included among the range of “Adaptable Labels” are: 1. Easy Open & Close labels for flexible containers, allow easily opening and closing the product. Used on packets of wipes for [...]
IPE innovaciones Para Etiquetajes S.L through its brand SleeveDirect, specialised in high quality Sleeve shrinkable labels, provides information on the different ways of applying thermo-shrinkable labels to containers: Full-body Sleeve Shrinkable labels only covers the base of the container. Full-body Sleeve plus Seal. Labels covers the base and the top of the container and include [...]
For IPE Innovaciones Para Etiquetajes S.L, to receive an award is the best recognition to the work of a team of professionals who with 50 years experience are still committed to excelling in the graphic arts field on the basis of an excellent level of innovation, quality and service. These past years have been of [...]
Screen printing is ideal for labels with intense colours and high intensity backgrounds. This technology perfectly integrates with transparent materials. The combination of screen printing with flexography printing and Offset is increasingly requested by the clients of IPE INNOVACIONES PARA ETIQUETAJES, S.L. The possibilities offered by screen printing are almost unlimited and the colours and [...]
In order to promote the multiple applications and combinations that can be applied in the design and creation of labels, IPE INNOVACIONES PARA ETIQUETAJES, S.L, invites you to request the presentation “Labels with special effects” presented by Francesc Egea at the LearnShop within the framework of the Packaging Innovations 2011 trade fair held in Barcelona. [...]
Retractile sleeves labels are very attractive and striking and they are used to generate a modern, up-to-date product image, but when they have a holographic effect, the result is multiplied. The holographic sleeve that IPE Innovaciones Para Etiquetajes, S.L. prints creates a colour beaming effect depending on the angle we look at the label, which [...]
Within the range of transparent labels that IPE Innovaciones Para Etiquetaje S.L. offers, there are different applications depending on the effect you want to achieve and the packet you are going to use. The following can be found within the range of transparent Labels: 1. No Label Look Labels: the transparent label and package highlight and [...]
VOID labels is a safety application that IPE Innovaciones para Etiquetajes, S.L. offers, just like the Self-destructing or authenticity guarantee labels. The main characteristic of the VOID label is that when we try to remove it, it splits into two layers, leaving proof of manipulation with the word VOID remaining stuck to the product. Once [...]
Within the line of removable labels that IPE INNOVACIONES PARA ETIQUETAJES, S.L offers, we have the 2 layer Booklet. This type of label increases the communication space as it has 3 faces available for printing and to place information like: instructions for use in various languages, product composition, legal requirements, how to use, etc. Likewise, [...]
For IPE INNOVACIONES PARA ETIQUETAJES, S.L., client proximity is a priority and we therefore have branches and representatives throughout Spain, to provide a service that meets our clients’ demands in a competent, quick and flexible way. Likewise, the company has extensive experience in the international market through its clients in 15 countries around the world, [...]
How many times have had to open a product to know its aroma? When buying air-fresheners, shampoos, creams, deodorants, cleaning products, etc, the smell of the product is basic in the buying decision. That is why IPE Innovaciones Para Etiquetajes, S.L has developed Aromatic Labels with a special area that when scratched, gives the aroma [...]
Within the wide range of special inks offered by IPE Innovaciones para Etiquetajes, S.L, are the phosphorescent inks, which charge with energy from any light and then shine in the dark for a certain amount of time. Phosphorescent inks are invisible under the regular light but when in the dark they reflect a greenish, bluish [...]
The confectionery sector has needed to adapt its packaging to the new consumption habits with regard to formats and labels. These are every day more noticeable and manufactured with complex printing techniques to generate shines, sparkles, textures and contrasts that distinguish the products from those of the competition. Sleeves are being used by this sector [...]
IPE INNOVACIONES PARA ETIQUETAJES, S.L, offers a wide range of possibilities regarding the use and combinations of different special inks and technologies on the same label. Thermochromic inks can be found amongst the inks with most demand, which indicate variations in product temperature by changing colour. Thermochromic inks are used a lot for drinks labels [...]
Normally the retractile sleeves labels are related to products from the drinks, food, cleaning and cosmetic sectors. However, this type of label is applied more and more often for products from other sectors like the technological, automotive, and industrial or sports sectors. Amongst the sports products, the sleeves are very much used for packaging that [...]
IPE Innovaciones Para Etiquetajes, S.L, does not just offer high quality innovative products, it also offers a personalised service to its clients, which covers the professional attention of sales networks throughout Spain and Europe, the technical backup from various departments and the label delivery service. The company has a logistics department in charge of preparing [...]
The Interactive label has been developed with the new ENHANCED REALITY technology, which combines real elements (Label) and virtual elements (3D, videos, music, information, etc). Only a device with a camera is needed to turn real-world information into interactive or digital information.
The main characteristic of labels printed with optical pigments is their capacity to reflect light, creating amazing sparkles that boost colour and enhance the label.
QR codes are the evolution from barcodes and they can store hundreds of times more information in less space than a traditional barcode. QR codes are able to manage all types of data; numerical, alphabetical, symbols, control codes, etc
With Micro Stamping we obtain elegant and delicate designs, over a metal colour layer. Leafs, drops, stars, branches, waves are some of the shapes that can be obtained with Micro Stamping.
The label shown on the image has Micro Stamping on the silver area, with a snail-shape design that gives the label a fine finish, whilst the gold stamping with High Embossing gives the label a notable and unique appearance.
When designing a label or packaging it is fundamental to use innovative materials and techniques that generate a visual impact . That is why IPE Innovaciones Para Etiquetajes, S.L has developed a special embossing that combines Stamping + High Embossing, to create a metallic effect with striking volume on the labels. With the labels with Stamping [...]
With the increase in the use of new technologies, intelligent mobile devices, the Internet…it is necessary to offer innovative products adapted to the consumers’ new habits and needs. IPE Innovaciones Para Etiquetajes S.L, aware of this new reality, has developed the Interactive Label, which will be presented at the next edition of Empack 2011 which [...]
Every year the number of falsified, manipulated and stolen products increases, which means a considerable loss in money for different sectors. Against this situation it is important to know the different Labelling options in order to improve product security. One of the Solutions that IPE Innovaciones Para Etiquetajes, S.L offers within its range of Security [...]
The tamper evident meets the safety requirements and guarantees that today’s market demands, protecting the integrity of the product thanks to fitting the sleeve on the jar lid. With the sleeve a perforated safety band is created, which is easy to open and gives maximum security, and can be unidentified or printed offering a means [...]
The use of new technologies as means of communication is being used increasingly by companies to relate to their clients. That is why IPE Innovaciones Para Etiquetaje S.L has developed the “Interactive Label”, by which real-world information becomes interactive. These labels use image-recognition technology by means of a camera to identify any type of object [...]
IPE Innovaciones Para Etiquetajes, S.L won the first prize at the 31st edition of the International federation of self-adhesive label manufacturers FINAT competition held during its recent annual congress in Italy. More than 360 works from the worlds 50 best self-adhesive label manufacturers were presented at this edition. The award was granted for best self-promotion [...]
Currently there are special supports to manufacture labels with tactile finishes that can simulate different materials and textures. Cork, canvas, plastic, wood are some of the finishes offered by IPE Innovaciones Para Etiquetajes S.L, within its range of Labels with textures. This type of sensorial finish for labels, besides from being decorative, gives the product [...]
IPE Innovaciones Para Etiquetajes, S.L offers different applications to make promotions on products. Among the most popular are the Collar Labels which are ideal to place on bottle-necks for them to hang, and the Scratch Label which have a special area which reveals information when scratched. Scratch Labels are ideal for contests and prizes. These [...]
SleeveDirect, registered brand name of IPE INNOVACIONES PARA ETIQUETAJES, S.L., specialised in printing SLEEVES retractile labels, presents its 3D Virtual scale-model service. The company has invested in the latest technology so that its clients can see their product’s sleeve prototype, in three dimensions, before printing. This is especially useful in order to see the benefits [...]
In its strive to offer not just a product but also a wide range of services, IPE INNOVACIONES PARA ETIQUETAJES, S.L has developed a new QR label codes assessment and printing service. The QR codes are bar codes that can be scanned by intelligent mobile telephones that allow for direct communication with clients as the code [...]
Many labels have stamping details applied to enhance or emphasise an element of the labels’ design. In gold, silver, bronze or any other metal colour, stamping creates an excellent effect on labels. With Micro Stamping we go a step further in developing applications with stamping, as the delicate relief on the metal surface forms elegant [...]
IPE Innovaciones Para Etiquetaje, S.L, shows you all the advantages of using shrinkable label sleeves on product containers:360º Covering decoration They adapt to any shape and size of container. It is not necessary to keep a stock of pre-printed containers. Possibility of combining printed areas with transparencies. The sleeve can be full-body, half-body or also [...]
On glass, plastic or metal containers, the label is undoubtedly one of the main factors that influence when deciding to make a purchase. On some occasions we are surprised to see the use of labels on products that are usually directly printed onto the container by means of lithography, such as the case of canned [...]
Once more IPE Innovaciones Para Etiquetajes, S.L, through its brand Sleeve Direct, surprises us with this spectacular material that creates a metal effect, with which it is possible to cover part or the entire container. In silver or in gold, the Metallic Sleeve is ideal for products that want to achieve a great visual impact [...]
The use of shrink sleeves is increasing every day more in the field of product decoration in all sectors, as it is one of the most modern systems of integral decoration for containers. Sleeves adjust to the shape and size of any container; they can be applied on one side of the container, such as [...]
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