On glass, plastic or metal containers, the label is undoubtedly one of the main factors that influence when deciding to make a purchase. On some occasions we are surprised to see the use of labels on products that are usually directly printed onto the container by means of lithography, such as the case of canned drinks.
Nevertheless, the use of labels on canned drinks confers the brand of the product an image of energy and dynamism, thanks to the multiple design options obtained with the printed label: stunning die-stamps, inks with special effects, papers with outstanding reliefs, etc.   
An example of this type of applications was that manufactured by IPE INNOVACIONES PARA ETIQUETAJES, S.L, for the brand Freelon, in which different printing technologies were combined, to create a modern and urban label, with transparencies that allow for a perfect integration of the label and the can.