The
1st Art&Label seminar, organized by IPE Innovaciones Para Etiquetajes, S.L. was held the 1st of June in Barcelona
and had the aim of gathering the main packaging design agencies in Spain to
acquaint them with latest trends in materials and technology. 


In
this first edition, the theme of the Seminar was aimed at creating emotions and
sensations through the Label’s design.
In order to create this positive
stimulus through the packaging it is necessary to know all the elements
available at the time of the printing. That is why the seminar had an exclusive
and prestigious group of speakers specialised in papers, inks, embossing and
holography from the main European suppliers
. At the end of the Seminar the
attendants had a greater knowledge of how to combine these elements and make
them form part of a label’s design. 

The event also encouraged joint
working from the start of the creation of a label’s design in order to be able
to incorporate these new graphic options. The result is innovation and
exclusivity, as it is possible to combine the designer’s knowledge as well as
that of the final client and the printer. IPE Innovaciones Para Etiquetajes, S.L presented the concept 
‘Laboratory of ideas’.