The labels made by IPE for Bodegas Martínez Alesanco’s ECO wine and for the top of the range cosmetics brand Natura Bissé, were awarded as “Highly-recommended’ in the latest edition of these international awards.
Once again, FINAT- International Federation of Self-Adhesive Label Manufacturers- has given two awards to the labels presented by IPE in the annual competition organised by this association.
The outcome is that the label made for Bodegas Martínez Alesanco’s ECO organic wine and the one made for the top of the range cosmetics brand Natura Bissé were finalists in the grand finale and were awarded as “Highly-recommended”
For the label made for Bodegas Martinez Alesanco, the challenge was to manage to convey the image of this ECO wine based on different concepts, among which were to highlight the tradition in the way the wine is produced and sustainability as part of the brand’s commitment and respect when caring for the land. In order to achieve this, the material used to give the label a wood appearance and the technology used to obtain optimum printing results, keeping the material’s aspect, have been the key features in the acknowledgement received by the FINAT.
Likewise, the label made for Natura Bissé was also acknowledged for the level of applied technology and achieved printing quality. As leader in the beauty market, the goal of the label presented in the competition was to reinforce the brand’s top quality message in skin care. In order to achieve it, materials, which would normally be used for other markets (wine, alcoholic drinks, etc.) were used, with the end result being an elegant label that was acknowledged for its technical printing level by the FINAT jury.