IPE AT EUROPEAN LABEL FORUM: Presentation of Novelties
Last June, IPE was present at the event organised by the new FINAT European Label Forum. A congress that brings together over 300 label sector participants from Europe and the rest of the world.
Different themes related to the label value chain were discussed during the event, with special emphasis on managing companies in this sector, covering different themes like innovation, technology and production, among others.
Jules Lejeune, FINAT’s managing director, highlighted the increase of 5.7 % in the consumption of labels in 2014 and a “constant and solid recovery since 2012”. By categories, paper labels maintained a growth rate of 8.8% while film ones experienced a growth rate of 7.7% in comparison to the same quarter in 2014.
Likewise, the president emeritus of the European Council, Herman van Rompuy, presented the sector’s future faced with the complex European situation. In his words: “Interdependence is the key to success in the European Union to face up to the many opportunities and challenges that affect the whole of Europe, the Euro itself and the current economic situation in the Euro zone”.
Among the main speeches we would highlight those given by Rasmus Ankersen, with a speech about the development of performance in which he pointed out that “good results are the fruit of good decisions and performance is equal to potential menus interference” while sharing his experience as an international entrepreneur and speaker about the development of performance with the session’s participants.
Other speeches, like the one given by the Heineken director of identity and packaging design, Ramses Dingenouts, also stimulated interest, especially regarding his observations about how a family business founded in 1860 has continually managed to adapt to new technologies in order to promote the Heineken brand, always bearing the “Innovation” concept in mind as the basis for all business decisions. Innovation applied to labels “is translated into being able to create multiple packaging versions, which are currently a fundamental strategy for the company”- in the words of Mr Dingenouts.
Lastly, the new options in label technologies, and especially those that make customising, short-runs and low demand production easier, were just some of the most commented upon novelties during the congress.