These labels use image-recognition technology by means of a camera to identify any type of object in real time: Photos, logos, drawings, faces, bidi codes, QR codes and bar codes. Once the application has recognized the image it searches on the Internet for the multimedia content associated and superimposes it in a dynamic way, offering multiple interactive applications. Animated 3D models, videos, floating images, texts, interactive menus, audio and music, social data.
A product label that shows the company’s logo in 3D, an image on the label linked to recipe videos, operating instructions or product demonstrations, a face with a label that associates it to an advert, the drawing of a landscape linked to a tourist trip, contests, promotions…the possibilities that can be developed with Interactive Labels are infinite.
With this new product IPE Innovaciones Para Etiquetaje S.L goes a step further in the innovation of technologies applied to labels.