In the past years we have passed from the globalisation “boom” with the consequent increase of the demand that it entailed, to customization, to marketing strategies focused on adapting each product to each country, region, individual, etc.
It is therefore a marketing strategy which is becoming more common among the food and beverage brands that create unique and original designs when a great event is approaching or when they want to capture the consumer’s attention through customised messages.
As regards to labels, this change is a true challenge, yet options such as printing in digital allow customising labels in an agile and simple way. Because Flexibility is one of the main advantages of digital printing which offers the possibility of making low and medium printing quantities enabling to adapt better to the particular printing requirements in a more simple way in the post-printing process and less printing costs.
In addition, digital printing offers many other advantages: Do you know them?