|Fuente imagen: Barlow Doherty|
was given a challenge: To develop a new image and label for a South African
brand of wine, but in such a way that, through the label, the sensation of
“being on holiday” was transmitted.
In order to do so, the studio opted for a
flashy, fresh and multicolour label design that allowed them to incorporate
many of the concepts–like the map of South Africa- that they wanted to include on the label with
the aim of transmitting the “ experiences lived” during holidays in South
different D.O. areas, linking the product to the tourism experiences that can
be enjoyed in a specific geographical region.